It’s not just the greatest political commercial of all time, it’s one of the best ads ever made. Lyndon Johnson’s 1964 ‘Daisy’ spot is a masterclass in the art of idea communication and like all masterpieces… it’s incredibly, deceptively simple. Like any great piece of creative art, it makes an indelible imprint form the first time you see it. In my case I didn’t even see it — a teacher just described it to us in class as the most effective ad ever… and it blew my tiny 12 year old mind.
It turns out the guys who made it, Lloyd Wright and Sid Meyers, are still with us… and full of beans. And they just did this fascinating interview on how they’d about Trump and how to defeat his messages. Two grandmasters discuss how they’d defeat a modern-day lord of media manipulation. Fascinating and illuminating.